Improving Your Online Reputation

If you are new to online marketing or are thinking of doing business online, then you should understand the importance of protecting your online reputation. Even if you are an online business veteran or have a high profile image that needs protecting, take notes on what I am about to say. It could save your image and business from a major disaster.
What is Online Reputation Management (ORM)?

The most simplistic definition I can give of ORM is this: Taking control over what is seen or said about you or your business online. The strategies and techniques it employs can be proactive or defensive. Either way, both strategies make sure that people find the information you want them to find when they look you up online. If done correctly, online reputation management puts you in a positive light in the eyes of the online world and protects you from misleading detractors.

Why is Online Reputation Management (ORM) so important?

When it comes to the Internet, your reputation is forever. Being an online entrepreneur myself, I have seen many a successful online business go down in a matter of days because of negative comments. It wasn’t so much from the comments themselves, but the lack of defensive rebuttals that led people to believe that what was being said was true.

Online reputation management keeps you on your toes. It keeps you aware of what is being said about you or your business and puts you in a better position to protect and defend yourself. I knew a guy who never got any job acceptances just because of some false rumors floating around the Internet. The rumors were completely false but the poor guy could not defend himself because he did not even know what was being said about him. His online reputation affected his offline one!

So how can you keep tabs on what people are saying about you online, and more importantly, what steps should you take to correct any misleading information you come across?

Here are three simple ORM steps that I use to protect my online reputation:

Search and track your online brand: Two places where you can find out about the latest gossip are Google Trends and Social Mention. If you come across any positive feedback regarding you or your business, be sure to give thanks. If you find some not-so-nice things being said about you, then address them and assure everyone that the info is wrong or that you are working on a solution to fix the problem.

Hire ORM professionals: Trust me on this one. I know how hard it is to monitor every little thing that is being said about you and your business on the Net. That is why I employ the services of online reputation management agencies who specialize in creating and protecting online reputations. It costs me a bit more money to run my online business but I sleep better at night knowing its reputation is in the hands of the experts.

Be positive when dealing with customer complaints: Never, and I mean never, fight fire with fire! Responding to negative customer feedback with more negativity will just make you look worse in the eyes of your customers. Instead, try to see the customer’s point of view. Do your best to make amends and come up with a solution that satisfies all parties. If the problem can not be fixed, then apologize and move on without leaving a bad taste in anyone’s mouth.


Helane Morrison Brings Sanity in the Corporate World after Financial Crisis

Helane Morrison is a well-known individual in the corporate world. She is currently the Chief Compliance Officer at Hall Capital partners, an institution that is considered to be the largest advisory company in San Francisco. Apart from being the COO, she is also among the institutions Executive Committee.

Hall Capital Partners is an institution that is trying to earn the trust of many people in the country who lost their trust in most financial firms during the financial crisis of 2008. Many individuals in the nations have started putting their finances in this institution too. This company has also tried to rescue the public by enforcing integrity, accountability and regulatory compliance in all the activities that take place there.

Helane Morrison is one of the women who have done very well in the male dominated industry. She has proved to be very sharp, firm, assertive and extremely hard working individual who has transformed the compliance industry. In her current position Helane ensures that all the investments made for their clients is ethical and solid. She works with a qualified team of individuals who work hard to ensure that every financial advisor, brokerage firm and mutual advisors the client chooses are vetted thoroughly before they can be finally trusted with the consumer’s money.

To make her dreams come true, Helane Morison has a good team of enforcement staff. When any type of anomaly is detected during their operation, the team is responsible for enforcing serious disciplinary actions. In some instances, criminal charges are also given to the untrustworthy companies or individuals.

Before getting this position, Morrison was working as the head of SEC. while in this institution; she was in charge of enforcing securities, regulatory compliance and litigation matters in North California and several other Northwest states. She was also responsible for representing her employer in all the legal matters, financial communities, business relations and government agencies. While working for SEC, Morrison handled many fraud cases that involved some of the top executives from institutions’ such as Google and HBO. She was also responsible for exposing the deceptive sale of the false securities in a company known as American Amicable.

Before working as the head of SEC, Helane was practicing law at different law firms in the US. She is also a respected speaker, especially in compliance or any legal matters that arise from investment advisories. She went for her university education in Northwestern University, found in Illinois.

Don Ressler: The Entrepreneurial Guru Behind JustFab

Don Ressler has a very impressive entrepreneurial career that goes back to his teens. He started a series of profitable startups that include Intelligent Beauty and subsidiaries. In 2001, his first startup,, was bought by Intermix Media. Afterwards, he partnered with Adam Goldenberg, who was 19 years old at the time, to start Alena Media. The performance advertising performance and ecommerce division generated hundreds of millions of dollars in revenue. This was the only profit area in Intermix. But when News Corp acquired Intermix in 2005, Don Ressler and Goldenberg was ignored even though they primarily made this media conglomerate the success that it became.

But they must be regretting it now because Ressler and Goldenberg have branched out into different endeavors that gained mega success in just around five to seven years. Ressler and his partner, Goldenberg, first began Dermstore, an online cosmetics and skincare business. They then started Sensa two years later, a weight-loss system. In 2010, Ressler’s business, Intelligent Beauty, began a third company called JustFab, which is a ecommerce business of fashion. JustFab received funding from the Matrix Partners in 2011 for $33 million. In September of that same year, Kimora Lee Simmons joined JustFab to be the Creative Director and President, and this company obtained four million members by December 2011.

Read more at the LA Times.

Since the mega success within the first two years of the launching of JustFab, Don Ressler and his partner started to seek expansion in new markets. They realized that a large portion of their existing customers were parents, so JustFab started FabKids, a fashion subscription service for children. This began on January 18, 2013. A few months later on May the 23rd, JustFab acquired The Fab Shoes, an European ecommerce site of fashion. 500,000 members were brought in from Spain and France for The Fab Shoes. And 3 million members were brought in throughout Europe for JustFab in 2013. In fall 2013, a series C funding round amounting $40 million was gained for JustFab, and they launched Fabletics, which is an athletic wear e-tailer in which they are collaborating with Kate Hudson. And lastly, JustFab closed a round of funding for $85 million in August 2014 that is led by the Passport Special Opportunity Fund. This includes the existing investors- Technology Crossover Ventures, Matrix Partners, and Shining Capital.


JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group

Andy Wirth Is Helping People Rediscover the Important Things in Life

When people think of rugged and down to earth people they usually don’t think of businessmen. But one man, often nicknamed the skydiving CEO, defies those preconceptions by being outright inspiring in his love of the natural world. Andy Wirth is a good reminder that the natural wonders of the world aren’t maintained simply by the fact that they’ve existed for so long.

If anyone sees a beautiful landscape, it’s important to remember that there’s some passionate men and women constantly working to ensure it stays that way. And there’s few more passionate on the subject than Andy Wirth. And the fact that he’s been quite successful at it is also a given when one looks at his professional record.

Wirth is well known to locals as the CEO of Squaw Valley Ski. And in that capacity he’s been able to help provide people with a number of ways to enjoy the thrill of the slopes. And of course he also provides the chance to really relax afterward as well. It’s hard to find anyone in the area who hasn’t had a chance to enjoy the slopes and then relax with a warm cup of hot chocolate.

But even many of the locals are unaware of the extent of Wirth’s positive influence on the natural beauty of the area. He’s obviously able to control that within the Squaw Valley Ski area.

But he’s also been able to extend that outward by fostering discussion and agreements with neighboring areas as well. This allows them to create an maintain a more unified and natural whole while also helping to foster enjoyment among visitors.

It’s this dedication to not only doing the right thing, but doing it amazingly well which has caught the attention of many groups who want to maintain and promote nature. One of these has created a great new opportunity for Wirth.

He’s the newest chairman of the Reno-Tahoe Airport Authority Board. And the position is one that will allow him to continue what’s rapidly becoming one of the defining traits of his life. Learn more about Andy Wirth:

It gives him even more chances to help him show people just how wonderful and amazing nature can be. Because the position isn’t so much about running an airport as it is about showing people why they’d want to use it to come explore an area. And there’s few people out there as prepared to showcase the region’s natural wonders than Andy Wirth.

Shaygan Kheradpir Takes Up a Top Leadership Position at Coriant

Shaygan Kheradpir is a talented technology executive, who has overseen several global companies. After his brief and eventful tenure as Juniper Networks’ CEO, Shaygan is now in charge of Coriant’s day-to-day operation and long-term growth plans. He is taking up a position formerly held by Pat DiPietro, who will become the vice chairperson of the company and resume to his previous role as Marlin Equity Partners’ Operating Partner. Marlin Equity Partner formed Coriant by merging optical units of Tellabs, Nokia, and a portion of Sycamore Networks.

Shaygan does not ascend to the top of Coriant’s leadership unprepared. He had a privilege of working and interacting with senior management team during his brief tenure at Marlin Equity Partners. He understands the missions and growth plans of the network vendor.

DiPietro opinions

Speaking on behalf of Coriant, DiPietro said that having Shaygan at the top of Coriant’s leadership was part of the company’s growth strategy. He is expected to implement a groundbreaking operation execution and differentiate Coriant from its competitors.

Shaygan is joining Coriant at a time when it is facing stiff competition from other vendors like Infinera, Alcatel-Lucent, Ciena, Huawei, and Cisco. Additionally, the company has about 500 clients and annual revenues of over $1 billion. Therefore, a lot is expected from Shaygan who previously managed GTE Corporations and Verizon Communications. Originally posted on LightReading:

Shaygan Kheradpir

Shaygan Kheradpir is the Board Chairman and CEO of Coriant, a leading provider of innovative networking solutions to prominent network operators in more than 100 nations. He has executive, professional expertise across several industries such as technology, financial service, and telecom industry. He started his professional career at GTE Corporation, and eventually he was appointed as Executive Vice President and CIO of Verizon. He was instrumental in system modernization and automation of operation at Verizon.

Shaygan was hired by Barclays to serve as the Chief Operations and Technology Officer. His role at Barclays included overseeing all bank operations in corporate, wealth, cards, retail, and investment banking in 50 countries. He was a member of Barclays’ Executive Committee. He played an integral role in the creation of an innovative program (TRANSFORM) that transformed the Bank and improved its operation. Next, Shaygan joined Juniper Networks as the CEO and implemented an Integrated Operating Plan for the firm. His focus was to drive strategic growth of High IQ Networking as well Cloud Builder markets. Later on, he joined Marlin Equity Partner to serve as the Operating Partner.

Follow Shaygan on Twitter @shaygank

Read more:

Results of a Seven Day Trial of Wen by Chaz

A recent article sharing the one-week experiment Emily McClure did with Wen by Chaz, was published in Emily has fine hair that sometimes gets greasy and frizzy. She wanted to see how the product would work on her hair, so she used it, for seven straight days.

One the first day, she said that she was surprised at the large amount of the product she had to use. It was a lot more than when she used regular shampoo During her shower, she massaged it into her hair. She said her hair felt a bit thicker the first time she applied it. She let it sit for short time and rinsed it out. After blow-drying her hair, she was pleased with how shiny her hair looked.

She continued using Wen by Chaz each day. Some days she had to wash her hair later in the day rather than in the morning, and she noticed her hair was a bit oily when she washed it late. She claims that her hair is typically oily, so washing it regularly each morning seemed better.

By the end of the seven-day test, she was getting compliments from her friends about how shiny and healthy her hair looked. She says that she would definitely use it again and thinks it helped improve the condition of her hair.

Wen by Chaz cleansing Conditioner is a 5-in-1 product. It serves as your shampoo, conditioner and deep conditioner. It also serves as a detangler and leave in conditioner. The product does not produce lather like a traditional shampoo. The natural oils in your hair will not be stripped out. You will notice that your hair has more moisture and is not dried out after using it several times. Check out the YouTube ads for Wen and learn more about their products.

After you finish rinsing your hair, you might want to apply just a little bit of the conditioner to the ends of your hair. It can help prevent split ends and make your hair more manageable. Need Wen? place you order on today.

Learn the Wen secret: