Many businesses take on a laissez-faire approach when it comes to their online reputation, not giving it a second thought. That method all came crumbling down for a uniformed security company, located in New Hampshire. According to the Concord Monitor, Salerno Protective Services terminated one of its employees last week — Lamar Austin — and upon hearing from the fired employee, the world wide web responded — negatively.
Apparently, Austin who was not scheduled to work, was called in to take the spot of another employee, however, Austin’s pregnant wife was on baby watch. He was fired by text message from Salerno Protective Services for choosing the birth of his son over his job. Within days, the internet posted numerous ratings on Yelp and Facebook.
We’ve seen it before. The online reputation of a company slammed because of something an employee, customer, or bitter rival posted. Whether it’s true or not, negative postings turn nothing into something pretty quickly. So what should a business do about a tarnished name? There are a list of items a business can perform to repair their name, yet it’s tedious and most organizations end up hiring a reputation management company. However, if you’re looking to tackle this project on your own, start by posting news that’s informative to the web.
News For A Tarnished Reputation
Writing news that’s relevant is only the first part to cleaning up your reputation. The second part to that newsworthy info is optimizing it for the web, more commonly known as SEO. When planning your content make sure you consider not only the user who will search for your content, but the search engines as well.
Public Relations to repair an online reputation can be time-consuming, especially for a novice. And creating content that compels the user to click and read is even more of a challenge. While not impossible, following the proper techniques and processes are terribly difficult. The good news is, when it’s done methodically and effectively, the first page of Google can be yours.