Don Ressler: The Entrepreneurial Guru Behind JustFab

Don Ressler has a very impressive entrepreneurial career that goes back to his teens. He started a series of profitable startups that include Intelligent Beauty and subsidiaries. In 2001, his first startup,, was bought by Intermix Media. Afterwards, he partnered with Adam Goldenberg, who was 19 years old at the time, to start Alena Media. The performance advertising performance and ecommerce division generated hundreds of millions of dollars in revenue. This was the only profit area in Intermix. But when News Corp acquired Intermix in 2005, Don Ressler and Goldenberg was ignored even though they primarily made this media conglomerate the success that it became.

But they must be regretting it now because Ressler and Goldenberg have branched out into different endeavors that gained mega success in just around five to seven years. Ressler and his partner, Goldenberg, first began Dermstore, an online cosmetics and skincare business. They then started Sensa two years later, a weight-loss system. In 2010, Ressler’s business, Intelligent Beauty, began a third company called JustFab, which is a ecommerce business of fashion. JustFab received funding from the Matrix Partners in 2011 for $33 million. In September of that same year, Kimora Lee Simmons joined JustFab to be the Creative Director and President, and this company obtained four million members by December 2011.

Read more at the LA Times.

Since the mega success within the first two years of the launching of JustFab, Don Ressler and his partner started to seek expansion in new markets. They realized that a large portion of their existing customers were parents, so JustFab started FabKids, a fashion subscription service for children. This began on January 18, 2013. A few months later on May the 23rd, JustFab acquired The Fab Shoes, an European ecommerce site of fashion. 500,000 members were brought in from Spain and France for The Fab Shoes. And 3 million members were brought in throughout Europe for JustFab in 2013. In fall 2013, a series C funding round amounting $40 million was gained for JustFab, and they launched Fabletics, which is an athletic wear e-tailer in which they are collaborating with Kate Hudson. And lastly, JustFab closed a round of funding for $85 million in August 2014 that is led by the Passport Special Opportunity Fund. This includes the existing investors- Technology Crossover Ventures, Matrix Partners, and Shining Capital.


JustFab raises $85M at what sources say is a $1B valuation
JustFab becomes TechStyle Fashion Group

One thought on “Don Ressler: The Entrepreneurial Guru Behind JustFab”

  1. And then a second round of funding was awarded to them from Rho Ventures, Crossover Ventures, Intelligent Beauty, and Matrix Partners after the announcement of JustFab reaching six million members. This has to be done on time otherwise what I read at will definitely be implemented. The amount offered to them was $76 million, and it was awarded in June 2012.

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