Have you eaten McDonald’s, Papa Johns, or Subway over the last ten years? If so, chances are you have eaten products produced by OSI Industries. What is OSI Industries? OSI Industries is one of the largest meat packaging companies on the planet. OSI focuses on servicing the foodservice industry and has worked with some of the biggest names in foodservice. In fact, in 1955, OSI was chosen to be the first supplier of ground beef to a rising McDonalds franchise. OSI has played a part in feeding almost every American, but little is known about the company.
OSI Industries is aggressive. It expands fast, swallows the competition, and generally creates a dynamic shift in product capital wherever it arrives. However, the ways in which OSI expands are interesting. Let’s take Germany as an example. In Germany, the company Hynek has been producing meat products for years. It has ties with local farmers. Its management knows the meat slaughterers around them by name, and the company as a whole has deep German roots. In 2016, OSI acquired Hynek. However, instead of absorbing the company and its vision, OSI left the leadership and employees intact. Instead, OSI decided to let the company continue on producing quality meat like they always had.
See, what OSI was doing was interesting. By leaving the structure in place, OSI breeds product confidence, retains loyal customers, and gains insights into the German market for all of their other products. Something similar happened with OSI Industries acquisition of Baho Foods. Baho Foods is a major producer of deli meats and snacks. OSI scooped them up in 2016 as well. Once again, OSI left their employees and leadership intact. Instead, OSI gained a foothold in the Netherlands and a broader range of products to offer their customers.
This unobtrusive acquisition behavior has helped shape OSI into the giant of industry that they are. It helped a small meat shop become a global force of food. OSI practices are interesting to observe. It shows that the company is concerned about longevity, and is playing aggressively on the market while also playing it slow post-acquisition. This leads to some important power dynamics that seem to be working for OSI. So, the company that you didn’t know was feeding you, is actually the company that you didn’t know was feeding the world.
For details: www.kununu.com/us/osi-industries